Had a fun talk 👨🏼‍🏫 in London 🇬🇧 at @eTail_EU talking about why marketeers and CRO specialists need to start thinking bigger when it comes to A/B testing And that I'm wrong a lot 🫣 Slidedeck: https://www.gui.do/presentation/still-a-b-testing-your-buttons-you-need-to-think-much-bigger #london #conference #cro